Altera Performance Group » Video http://www.alteragroup.net Real Estate Marketing & Technology Thu, 02 Sep 2010 20:53:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Podcast about real estate technology & marketing. Jay O'Hare no Jay O'Hare johare@alteragroup.net johare@alteragroup.net (Jay O'Hare) Altera Performance Group Altera Performance Group Altera Performance Group » Video http://www.alteragroup.net/wp-content/uploads/powerpress/AlteraPodcastLogo.png http://www.alteragroup.net/category/video/ Video of The Week – The Social Revolution http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/ http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/#comments Wed, 07 Oct 2009 02:39:57 +0000 Jay OHare http://www.alteragroup.net/?p=1838 ]]> With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?

I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.

(Click here if you can’t see the video.)

]]> http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/feed/ 0 Video of the Week – Gary V http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/ http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/#comments Thu, 02 Jul 2009 00:08:20 +0000 Jay OHare http://www.alteragroup.net/?p=1679 Gary VaynerchukWarning: Strong language. Make sure you're in a safe place.]]>

Gary Vaynerchuk

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.


WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

]]> http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/feed/ 0 Create an Online Signup Form in 5 minutes (for free) http://www.alteragroup.net/2009/06/27/create-an-online-signup-form-in-5-minutes-for-free/ http://www.alteragroup.net/2009/06/27/create-an-online-signup-form-in-5-minutes-for-free/#comments Sat, 27 Jun 2009 15:50:07 +0000 Jay OHare http://www.alteragroup.net/?p=1613 if you ever need to quickly collect some information here’s a slick, free solution using Google Docs. This can be used for a signup list, quick poll or anything where you need a group of people to respond and you need to organize their responses. This can be a great addition to those sign-up clipboards that get passed around at meetings.

(Click here if you can’t see the video.)

]]> http://www.alteragroup.net/2009/06/27/create-an-online-signup-form-in-5-minutes-for-free/feed/ 1 Video of the Week – The Future of Marketing http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/ http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/#comments Mon, 25 May 2009 13:15:37 +0000 Jay OHare http://wp.alteragroup.net/?p=819 ]]> This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)

At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.

Click here to view the embedded video.

(Click here if you can’t see the video.)

So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.

As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.

]]> http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/feed/ 0 Video of the Week – Attitude http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/ http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/#comments Wed, 14 Jan 2009 17:34:23 +0000 Jay OHare http://www.steamboatstories.com/?p=297 ]]> When all seems doom & gloom, sometimes attitude is everything. In this stunning presentation Boston Philharmonic conductor, Ben Zander, unlocks the potential of a 15 year-old cellist and shows us how much better things can be by focusing on the possibilities instead of the negatives.

]]> http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/feed/ 0 Video of the Week – Have a Drink on Me http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/ http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/#comments Tue, 18 Nov 2008 13:03:29 +0000 Jay OHare http://www.steamboatstories.com/?p=275 535716]]> 535716Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.

Click here to view the embedded video.

(Click here if you can’t see the video)

]]> http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/feed/ 4 Video of the Week – Are You a Slasher? http://www.alteragroup.net/2008/06/17/video-of-the-week-are-you-a-slasher/ http://www.alteragroup.net/2008/06/17/video-of-the-week-are-you-a-slasher/#comments Tue, 17 Jun 2008 15:00:29 +0000 Jay OHare http://www.steamboatstories.com/2008/06/17/video-of-the-week-are-you-a-slasher/ Most real estate professionals I meet are slashers. That is they don’t do just one thing. They’re a real estate broker/investor or real estate broker/retail shop owner etc. Get it – the “/” slash?

Slashers are people who have multiple parallel careers whereas a moonlighter has a side gig they work on after hours. One of the authors gives examples of lawyers turned writers & coaches (including herself), a teacher with a modeling career, a computer programmer who also directs a theater, a lawyer who’s also a Baptist minister, Sanjay Gupta, the CNN health correspondent who also does surgery a few times a month, and the list goes on and on.

This is a rather long video(56min) but if you’re trying to play the slasher game it’s worth a look.

Click here to view the embedded video.

(Click here if you can’t see the video.)

]]> http://www.alteragroup.net/2008/06/17/video-of-the-week-are-you-a-slasher/feed/ 0 Video of the Week – Getting Things Done http://www.alteragroup.net/2008/01/18/video-of-the-week-getting-things-done/ http://www.alteragroup.net/2008/01/18/video-of-the-week-getting-things-done/#comments Sat, 19 Jan 2008 00:10:57 +0000 Jay OHare http://www.steamboatstories.com/2008/01/16/video-of-the-week-getting-things-done/ Ok it’s the second half of January – how are all the New Year’s resolutions coming along? If your desk still looks the same, your inbox is still full and your still trying to get it together here is a lifesaver. This guy changed my life a few years ago and his GTD (Getting Things [...]]]> Ok it’s the second half of January – how are all the New Year’s resolutions coming along?

If your desk still looks the same, your inbox is still full and your still trying to get it together here is a lifesaver. This guy changed my life a few years ago and his GTD (Getting Things Done) system is sweeping across the globe. This is a fantastic overview video featuring David Allen himself (the creator of GTD) giving a talk at Google.

The video is 45 minutes. If you’ve got a ton on your plate and really want to move the ball forward this year this approach will certainly help.

Click here to view the embedded video.


(Can’t see the video? Click here)

The one aspect I really like about GTD is you can implement most of the system immediately and receive immediate benefit.

For more info check out these GTD resources:

Buy the Getting Things Done book.

www.43folders.com

www.davidco.com

www.dyiplanner.com

And 100 more links for GTD

]]> http://www.alteragroup.net/2008/01/18/video-of-the-week-getting-things-done/feed/ 0 Video of the Week – The Science of Real Estate http://www.alteragroup.net/2008/01/11/video-of-the-week-the-science-of-real-estate/ http://www.alteragroup.net/2008/01/11/video-of-the-week-the-science-of-real-estate/#comments Fri, 11 Jan 2008 23:46:43 +0000 Jay OHare http://www.steamboatstories.com/2008/01/11/video-of-the-week-the-science-of-real-estate/ redfintodayshow.jpgNote: Email subscribers may have to visit the site to view the video. Redfin on the TODAY Show My take on this is to question conventional thinking (which I think you should be doing all the time anyway). Just because you’ve always done something a certain way doesn’t mean it’s still a valid method. It’s [...]]]> Note: Email subscribers may have to visit the site to view the video.

redfintodayshow.jpg

Redfin on the TODAY Show

My take on this is to question conventional thinking (which I think you should be doing all the time anyway). Just because you’ve always done something a certain way doesn’t mean it’s still a valid method. It’s hard to argue with their data. Many times we have assumptions that need to be disgarded or at the very least seriously questioned when the data proves otherwise.

I applaud these guys for sharing their data and causing conversations about what their data means.

You can read more from Redfin’s Science of Real Estate report here.

]]> http://www.alteragroup.net/2008/01/11/video-of-the-week-the-science-of-real-estate/feed/ 0 Video of the Week – New Year, New Outlook http://www.alteragroup.net/2007/12/30/video-of-the-week-new-year-new-outlook/ http://www.alteragroup.net/2007/12/30/video-of-the-week-new-year-new-outlook/#comments Mon, 31 Dec 2007 03:00:11 +0000 Jay OHare http://www.steamboatstories.com/2007/12/30/video-of-the-week-new-year-new-outlook/ This is one of my favorite videos. Starting off a new year always brings the thought of a fresh perspective. This video is sure to help you see things in a different light. Happy New Year!

This video is from Michael Bungay Stanier

]]> http://www.alteragroup.net/2007/12/30/video-of-the-week-new-year-new-outlook/feed/ 0