Then and Now
Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web
Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 [...]
Stuff You Might Like
Posted on 31. Jul, 2008 by Jay OHare in Info, Tech, Web
I just set up a new box on the sidebar called “Stuff you might like.” It updates automatically as I’m cruising the interwebs and find something I hope you readers would find useful. The content won’t necessarily be real estate specific but stuff that can make your day a bit better 
And for you RSS [...]
Cool SEO Tool
Posted on 26. Jan, 2008 by Jay OHare in Marketing, Tech, Web
Ever wanted to know how search engine values your site? Ever wanted to know how a search engine values your competition’s site? This cool tool will give you an answer.
Website Grader is a free tool that evaluates your website or any site you enter in the form and returns some really useful information. It doesn’t [...]
Steamboat Domain Names
Posted on 18. Jan, 2008 by Jay OHare in Differentiation, Real Estate, Steamboat Springs, Web
A quick review of the current Homes & Land reveals the following URLs that contain the word “Steamboat”
buysteamboatsprings.com
steamboatvillagebrokers.com
steamboatproperties.com
steamboatlistings.com
buyeragentsteamboat.com
stanforssteamboat.com
sharonsteamboat.com
howesenplacesteamboat.com
remax-steamboat-co.com
steamboatdream.com
steamboatsprings4sale.com
buysteamboat.com
steamboatagents.com
steamboat-realestate.com
onesteamboatplace.com
steamboatrealestate.com
forsalesteamboat.com
steamboat4sale.com
steamboatmountainproperties.com
steamboatestates.com
prudentialsteamboatrealty.com
olympiansteamboat.com
alpinemountainranch.com
What gets me about these domain names is that none of them are memorable, interesting or unique. The biggest offenders are
steamboatsprings4sale.com
steamboat4sale.com
steamboat-realestate.com
steamboatrealestate.com
Utterly confusing. Domain names are essentially free and yet these Steamboat Springs brokers are content to stick with [...]
80/20 and Your Website
Posted on 21. Dec, 2007 by Jay OHare in Marketing, Web
Click on the image below.
(RSS readers may have to visit the blog to see this.)
What Are You Missing?
Posted on 15. Nov, 2007 by Jay OHare in Info, Web
I’m at the NAR conference in Vegas and for those of you who aren’t here, I’m posting pictures from my iPhone of some interesting sights from the convention. You can see the photos here:
http://gallery.mac.com/jayohare#100086
Cool stuff here and an absolutely huge event.
Information Video
Posted on 04. Nov, 2007 by Jay OHare in Info, Tech, Video, Web
If You Only Do One Thing Today, Watch This Video
This video speaks to one of the most important aspects of your real estate business – information and the creation & organization of it.
Understanding that consumers are seeking, creating and organizing useful information is key to the future of your business.
How can you enhance their experience? [...]
5.5 Questions to Ask Your Web Designer
Posted on 31. Oct, 2007 by Jay OHare in Differentiation, Marketing, Popular, Tech, Web
Anyone looking to get a little nip & tuck or a full blown extreme makeover of their website has a lot of options and a lot elements to consider. Here are 5.5 questions to ask before you get started. The questions are designed to give you insight into a web designer’s thinking. The way we [...]
Free Stuff
Posted on 26. Sep, 2007 by Jay OHare in Create Value, Marketing, Web
What a great time of year it is!
I thought you might like to know that most of Altera’s photography is available online at full resolution and is free.
Some old skool shutterbugs may frown on this but we think it’s a lot better to get this stuff out there for people to see & use rather [...]
Canary In A Coal Mine
Posted on 08. Aug, 2007 by Jay OHare in Create Value, Marketing, Web
Canaries were once regularly used in coal mining as an early warning system. Toxic gases such as carbon monoxide and methane in the mine would kill the bird before affecting the miners. Because canaries tend to sing much of the time, they provided both a visual and audible cue in this respect.
Is housevalues.com a canary [...]
What Our Clients Say
Jay O'Hare presents social media and Web 2.0 in a fun, thoughtful way. Whether you are new to websites and social media or are tech-savvy, you'll walk away with new ideas and inspiration to elevate your online business to a new level.”~ Eliese Pivarnik
Colorado Group Realty
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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