Altera Performance Group » Video of the Week http://www.alteragroup.net Real Estate Marketing & Technology Sun, 14 Mar 2010 02:06:40 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Podcast about real estate technology & marketing. Jay O'Hare no Jay O'Hare johare@alteragroup.net johare@alteragroup.net (Jay O'Hare) Altera Performance Group Altera Performance Group Altera Performance Group » Video of the Week http://www.alteragroup.net/wp-content/uploads/powerpress/AlteraPodcastLogo.png http://www.alteragroup.net/category/blog/videooftheweek/ Video of the Week – Gary Vaynerchuk http://www.alteragroup.net/2010/03/13/video-of-the-week-gary-vaynerchuk/ http://www.alteragroup.net/2010/03/13/video-of-the-week-gary-vaynerchuk/#comments Sun, 14 Mar 2010 02:01:08 +0000 Jay OHare http://www.alteragroup.net/?p=2861 We all had a great time!I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.]]>

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

Click here to view the embedded video.


(Click here if you can’t see the video)

Special thanks to these guys who gave great presentations on the future of real estate marketing:

We’ve gotten some GREAT feedback and hope to do something like this again.


We all had a great time!






]]> http://www.alteragroup.net/2010/03/13/video-of-the-week-gary-vaynerchuk/feed/ 0 Video of the Week – Ira Glass on “Good Taste” http://www.alteragroup.net/2010/01/26/video-of-the-week-ira-glass-on-good-taste/ http://www.alteragroup.net/2010/01/26/video-of-the-week-ira-glass-on-good-taste/#comments Tue, 26 Jan 2010 16:31:52 +0000 Jay OHare http://www.alteragroup.net/?p=2749 ]]> There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.

But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.

In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.

Click here to view the embedded video.

Being self-critical is key to getting better.

]]> http://www.alteragroup.net/2010/01/26/video-of-the-week-ira-glass-on-good-taste/feed/ 0 Video of the Week – Dan Pink: Why Rewards Don’t Work http://www.alteragroup.net/2010/01/11/video-of-the-week-dan-pink-why-rewards-don%e2%80%99t-work/ http://www.alteragroup.net/2010/01/11/video-of-the-week-dan-pink-why-rewards-don%e2%80%99t-work/#comments Tue, 12 Jan 2010 02:05:00 +0000 Jay OHare http://www.alteragroup.net/?p=2630 ]]> In a world where we are scrutinizing every aspect of our businesses, how often do we consider what truly motivates team members & employees?

In this short video Dan Pink brings some insight to the topic of compensation. Much of what we thought about what motivates & drives employees to perform well turns out to be wrong.

Watch this 18min video to find out why.

(Click here if you can’t see the video.)


]]> http://www.alteragroup.net/2010/01/11/video-of-the-week-dan-pink-why-rewards-don%e2%80%99t-work/feed/ 0 Video of The Week – The Social Revolution http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/ http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/#comments Wed, 07 Oct 2009 02:39:57 +0000 Jay OHare http://www.alteragroup.net/?p=1838 ]]> With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?

I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.

(Click here if you can’t see the video.)

]]> http://www.alteragroup.net/2009/10/06/video-of-the-week-the-social-revolution/feed/ 0 Video of the Week – Gary V http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/ http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/#comments Thu, 02 Jul 2009 00:08:20 +0000 Jay OHare http://www.alteragroup.net/?p=1679 Gary VaynerchukWarning: Strong language. Make sure you're in a safe place.]]>

Gary Vaynerchuk

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.


WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

]]> http://www.alteragroup.net/2009/07/01/video-of-the-week-gary-v/feed/ 0 Video of the Week – Google & Advertising http://www.alteragroup.net/2009/06/01/video-of-the-week-google-advertising/ http://www.alteragroup.net/2009/06/01/video-of-the-week-google-advertising/#comments Mon, 01 Jun 2009 15:46:05 +0000 Jay OHare http://www.alteragroup.net/?p=1503 whatwouldgoogledoIn a world where Google seems to be touching everything, understanding how Google and the ever growing public nature of brands is changing consumer behavior can help you be more competitive and effective. In this 20+ min presentation, Jeff Jarvis offers interesting insight into how to listen to the conversations your customers are having and benefit [...]]]> In a world where Google seems to be touching everything, understanding how Google and the ever growing public nature of brands is changing consumer behavior can help you be more competitive and effective.

In this 20+ min presentation, Jeff Jarvis offers interesting insight into how to listen to the conversations your customers are having and benefit in the new world of Google.

(Click here if you can’t see the video.)

BRITE Conference on Vimeo.

Like it?

Get Jeff’s book here:
whatwouldgoogledoWhat Would Google Do?

Click to see a bunch more Jeff Jarvis on YouTube.com

]]> http://www.alteragroup.net/2009/06/01/video-of-the-week-google-advertising/feed/ 0 Video of the Week – The Future of Marketing http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/ http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/#comments Mon, 25 May 2009 13:15:37 +0000 Jay OHare http://wp.alteragroup.net/?p=819 ]]> This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)

At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.

Click here to view the embedded video.

(Click here if you can’t see the video.)

So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.

As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.

]]> http://www.alteragroup.net/2009/05/25/video-of-the-week-the-future-of-marketing/feed/ 0 Video of the Week – Attitude http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/ http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/#comments Wed, 14 Jan 2009 17:34:23 +0000 Jay OHare http://www.steamboatstories.com/?p=297 ]]> When all seems doom & gloom, sometimes attitude is everything. In this stunning presentation Boston Philharmonic conductor, Ben Zander, unlocks the potential of a 15 year-old cellist and shows us how much better things can be by focusing on the possibilities instead of the negatives.

]]> http://www.alteragroup.net/2009/01/14/video-of-the-week-attitude/feed/ 0 Video of the Week – Have a Drink on Me http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/ http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/#comments Tue, 18 Nov 2008 13:03:29 +0000 Jay OHare http://www.steamboatstories.com/?p=275 535716]]> 535716Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.

Click here to view the embedded video.

(Click here if you can’t see the video)

]]> http://www.alteragroup.net/2008/11/18/video-of-the-week-have-a-drink-on-me/feed/ 4 Video of the Week – Getting People To Talk http://www.alteragroup.net/2008/09/23/video-of-the-week-getting-people-to-talk/ http://www.alteragroup.net/2008/09/23/video-of-the-week-getting-people-to-talk/#comments Tue, 23 Sep 2008 22:37:46 +0000 Jay OHare http://www.steamboatstories.com/?p=209 ]]> Of all the hype I’ve seen on this topic this ad is the best. You’ll see what I mean after you watch it.

You may need to watch it twice:

Click here to view the embedded video.

Getting people to talk & share your message (as is happening here) is a marketing home-run in today’s world. Approaching a topic from an unconventional and entertaining point of view can be a risk but can also be a key to getting your message noticed.

]]> http://www.alteragroup.net/2008/09/23/video-of-the-week-getting-people-to-talk/feed/ 0