If you’ve ever been nervous before a big meeting or presentation this book explains why. If you’ve ever blown an opportunity or had a meltdown with a colleague this books sheds light on why that might have happened. What sets the book apart from others is the familiar context the author uses. The book follows two people, a husband and wife, during a typical work day. He’s a consultant, she’s a marketing exec at a new job. The book presents familiar work scenarios for each chapter  which taxes a certain part of the brain (like a meeting with a big client or a conflict with a co-worker). The chapters illustrate typical brain responses then explains what’s going on inside the brain. Each chapter ends with the scenario replayed using the new understanding.

It’s surprising to learn that most of us work in a way that doesn’t fit how our brain works. For example, most of us check email first thing in the morning. That’s the opposite of what we should do. There’s plenty more enlightening and counterintuitive lessons in the book.

This is a video of a talk the author gave at Google which summarizes much of what’s in the book.

(Click here if you can’t see the video.)

Get the book at Amazon.com

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

Click here to view the embedded video.

Special thanks to these guys who gave great presentations on the future of real estate marketing:

• Les Reaves of Smart SEM
• Paul Reinarz of Rezora
• Kerry Shea of Wildhorse Meadows

We’ve gotten some GREAT feedback and hope to do something like this again.

We all had a great time!

But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.

In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.

Click here to view the embedded video.

Being self-critical is key to getting better.

In this short video Dan Pink brings some insight to the topic of compensation. Much of what we thought about what motivates & drives employees to perform well turns out to be wrong.

Watch this 18min video to find out why.

(Click here if you can’t see the video.)

I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.

(Click here if you can’t see the video.)

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.

WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

In this 20+ min presentation, Jeff Jarvis offers interesting insight into how to listen to the conversations your customers are having and benefit in the new world of Google.

(Click here if you can’t see the video.)

BRITE Conference on Vimeo.

Like it?

Get Jeff’s book here:
What Would Google Do?

Click to see a bunch more Jeff Jarvis on YouTube.com

At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.

Click here to view the embedded video.

So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.

As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.

Click here to view the embedded video.

(Click here if you can’t see the video)