Altera Performance Group

Online Marketing for Real Estate – Interview with Paul Reinarz of Rezora

Posted on 01. Dec, 2009 by Jay OHare in Popular, audio

There are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology.

Rezora is just that;  a new online communications tool designed specifically for real estate that allows brokers to easily communicate with [...]

Podcast: Play in new window | Download (Duration: 25:31 — 11.7MB)

Video of The Week – The Social Revolution

Posted on 06. Oct, 2009 by Jay OHare in Video, Video of the Week

With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?
I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of [...]

The Social Reef – Social Media Marketing Storyboard

Posted on 10. Sep, 2009 by Jay OHare in Marketing

Sometimes getting your head around all that’s happening around us in terms of social tools can be challenging.

This is a terrific storyboard that uses an underwater metaphor to illustrate the platforms and the players.

Social Reef: An Industry Perspective

View more presentations from jeremiah_owyang.

Jeremiah Owyang has a terrific blog and should be on your list [...]

Go Ahead – Steal My Laptop

Posted on 12. Aug, 2009 by Jay OHare in Popular, Tech

Things would be ok if you stole my laptop. Yeah, it would be a pain in the butt, I’d have to get a new one & restore backups but I wouldn’t be worried about identity theft and I wouldn’t worry about client’s information getting into the wrong hands. It’s not that I don’t care it’s [...]

Experiment – Steamboat Blogs Dot Com

Posted on 27. Jul, 2009 by Jay OHare in Marketing

So I recently started an experiment to see what it would look like to aggregate all the stuff people are posting about Steamboat from around the web. Photos, tweets, blogs, etc all in one place. It’s still in alpha mode but you can see it here:

www.steamboatblogs.com

It’s far complete so if you have a blog or [...]

Tools of the Day

Posted on 09. Jul, 2009 by Jay OHare in Marketing, Popular

The economy is bad and that is certainly stating the obvious. We’re beginning to see some signs of recovery, which is good but it wasn’t too long ago that we were seeing magazine covers that looked like this:

There were other media outlets chanting predictions like “The end is near,” and “Will this be the next [...]

Video of the Week – Gary V

Posted on 01. Jul, 2009 by Jay OHare in Video, Video of the Week

Warning: Strong language. Make sure you’re in a safe place.

WeLoveSteamboat.com Comes Alive This Friday

Posted on 29. Jun, 2009 by Jay OHare in Blog, Info

This Friday we’ll be showing off some great art from WeLoveSteamboat.com for the Art Walk downtown. Sotheby’s will be hosting the event featuring some great photography from Lynne Garell, Joan Ryan, Alexa Nachweih, and yours truly. This is a really interesting event because it takes elements from social media and introduces them to a whole [...]

Create an Online Signup Form in 5 minutes (for free)

Posted on 27. Jun, 2009 by Jay OHare in Info, Video

if you ever need to quickly collect some information here’s a slick, free solution using Google Docs. This can be used for a signup list, quick poll or anything where you need a group of people to respond and you need to organize their responses. This can be a great addition to those sign-up clipboards [...]

What You Can Learn From The Dave Matthews Band

Posted on 20. Jun, 2009 by Jay OHare in Differentiation

In case you haven’t heard, DMB (Dave Matthews Band) has a new album out. While the album is being pushed with an incredible amount of promotion it wasn’t always that way. In the pre-internet days of 1993 & 1994 DMB was just getting off the ground and gaining a lot of traction in places where [...]