Alignment
Posted on 10. Feb, 2009 by Jay OHare in Marketing

It seems there might be some room for improvement and/or an opportunity.
Steamboat Halloween
Posted on 01. Nov, 2008 by Jay OHare in Marketing, Photography, Steamboat Springs

Pics from Steamboat Halloween 2008 are up on my Flickr account. I can’t tell you how many people commented that Halloween is the best Steamboat event of the year. Great weather and no time-change made last night awesome! Click for pics – you may see someone you know.
Then and Now
Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web

Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 [...]
Smokehouse Presentation – Why Your Website’s Not Working and What to do About It
Posted on 09. Oct, 2008 by Jay OHare in Experience, Marketing

Hey Everybody, Thanks for coming today! It was really a pleasure getting to present and interact with you. As promised here are the slides & links to resources that can help you improve your web presence. Slides – PDF Format Slides – Flash Slideshow (Broadband helps) Online Resources Blogging – WordPress Online Meetings – DimDim [...]
Video of the Week – Getting People To Talk
Posted on 23. Sep, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Video of the Week
Video of The Week – Trulia on your iPhone
Posted on 25. Aug, 2008 by Jay OHare in Create Value, Marketing, Real Estate, Video of the Week
Trulia on your iPhone Originally uploaded by trulia Here it is. Location aware real estate search in your pocket, on the go. One more tool that empowers buyers. More info here: www.trulia.com/mobile
Number Disconnected
Posted on 15. Aug, 2008 by Jay OHare in Marketing

Found this way up in North Routt.
Don’t Cut Back on this Cheap Tool
Posted on 01. Aug, 2008 by Jay OHare in Marketing

In these times finding and speaking to the “Who” as opposed to the “How Many” is more important than ever. The “Who” are people who are looking for your property, people who are interested, people who have a real estate problem. The “How Many” are how many read the paper, how many read Steamboat …
Video of the Week – Prime the Pump
Posted on 25. Jul, 2008 by Jay OHare in Marketing
Do any of these sound familiar: Tried a newsletter & quit. Tried a blog and quit. Started a business book & never finished. Opened a facebook account but never used it. Attended a seminar but never used anything you learned. Met a great contact but never followed up. Most people start these things with the [...]
Working with Jay was great and his ideas are terrific. The finished marketing product was even more beautiful than I had expected and is one of the nicest advertising tools I have ever had the pleasure to be associated with.”
Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO.