Altera Performance Group

Sometimes Ya Gotta See It To Believe It

Posted on 02. Sep, 2010 by Jay OHare in Marketing

For most people, real estate transactions are extremely complex. The number of variables in a transaction are staggering and one of the values a real estate professional can provide is in simplifying the important data. Visual literacy, the notion of educating through images, can increase the confidence and decision-making ability of a client resulting in [...]

The Future of Real Estate Marketing Conference

Posted on 21. Feb, 2010 by Jay OHare in Create Value, Marketing

I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning. To say thanks for reading my blog I’m opening up the first 15 seats to you now (there’s only 60 seats). All the details are [...]

New Twitter Resource in the Labs

Posted on 08. Feb, 2010 by Jay OHare in Marketing

I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content. One of the most interesting aspects of Twitter is live search. Through the [...]

The Tactic Treadmill of Business

Posted on 03. Jan, 2010 by Jay OHare in Blog, Marketing

If  you want to improve your fitness you have a lot of options and one of them might be a treadmill. The thing about treadmills is that you do a lot of work, spend a lot of time & energy and you don’t really get anywhere. As soon as the treadmill stops, the value stops. You [...]

The Social Reef – Social Media Marketing Storyboard

Posted on 10. Sep, 2009 by Jay OHare in Marketing

Sometimes getting your head around all that’s happening around us in terms of social tools can be challenging. This is a terrific storyboard that uses an underwater metaphor to illustrate the platforms and the players. Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. Jeremiah Owyang has a terrific blog and should be on [...]

Experiment – Steamboat Blogs Dot Com

Posted on 27. Jul, 2009 by Jay OHare in Marketing

So I recently started an experiment to see what it would look like to aggregate all the stuff people are posting about Steamboat from around the web. Photos, tweets, blogs, etc all in one place. It’s still in alpha mode but you can see it here: www.steamboatblogs.com It’s far complete so if you have a [...]

Tools of the Day

Posted on 09. Jul, 2009 by Jay OHare in Marketing, Popular

The economy is bad and that is certainly stating the obvious. We’re beginning to see some signs of recovery, which is good but it wasn’t too long ago that we were seeing magazine covers that looked like this: There were other media outlets chanting predictions like “The end is near,” and “Will this be the [...]

Urgent: Grab Your Name URL on Facebook at Midnight

Posted on 12. Jun, 2009 by Jay OHare in Marketing

This is IMPORTANT and you need to know about it RIGHT AWAY. Tonight Facebook is staging one of the biggest virtual land grabs ever - the rush to claim your own name on Facebook.com. You’ve heard of Internet Marketers claiming that the surge of traffic crashed their servers? Well tonight there will be a server rush that has rarely, [...]

Video of the Week – The Future of Marketing

Posted on 25. May, 2009 by Jay OHare in Marketing, Video, Video of the Week

We Love Steamboat

Posted on 27. Feb, 2009 by Jay OHare in Marketing

The Rocky Mountain News is publishing it’s final edition today. They are done. We recently launched WeLoveSteamboat.com, a community user-generated content site about why we love Steamboat, for Wild Horse Meadows. I have been amazed at the traction and interest the site is getting. Over the past few weeks I’ve had the opportunity to meet [...]