Altera Performance Group

What You Can Learn From The Dave Matthews Band

Posted on 20. Jun, 2009 by Jay OHare in Differentiation

In case you haven’t heard, DMB (Dave Matthews Band) has a new album out. While the album is being pushed with an incredible amount of promotion it wasn’t always that way. In the pre-internet days of 1993 & 1994 DMB was just getting off the ground and gaining a lot of traction in places where [...]

Then and Now

Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web

Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 [...]

Video of the Week – Getting People To Talk

Posted on 23. Sep, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Video of the Week

Reality

Posted on 09. Jul, 2008 by Jay OHare in Competition, Differentiation, Real Estate, Steamboat Springs

Click to zoom From a project we’re working on. You are not alone.

Selling Steamboat – eBook

Posted on 26. Jun, 2008 by Jay OHare in Differentiation, Popular, Real Estate

We just released the latest version of our eBook Alterations entitled “Selling Steamboat – 10 ways to think differently about selling real estate in Steamboat.” It’s free so download it, read it, copy it and give it to a friend in need! Alterations – Selling Steamboat

My Haircut is Not Fungible

Posted on 05. Jun, 2008 by Jay OHare in Differentiation, Marketing, Real Estate

I have choices when it comes to getting my hair cut. I could go to Mountain Cuts for an inexpensive “blow & go” cut by a recent cosmetology grad. It may be a fine service for some but I prefer a little more experience and a higher quality hair cut so I go to …

Why Do Some Brokers Do Well in Bad Times?

Posted on 08. May, 2008 by Jay OHare in Differentiation, Money, Real Estate, Steamboat Springs

Because they’re consistent in investing and improving their business in both good times & bad times. I hear the same objections over & over regarding investing in their business. In good times many brokers say “Why should I spend any money to market myself or my properties? Business is so good, these properties just sell [...]

Video of the Week – Curious

Posted on 14. Feb, 2008 by Jay OHare in Differentiation, Real Estate, Steamboat Springs, Video of the Week

Interesting perspective from Seth Godin. I’d comment more on this video but I think it’s one of those things that either you get or you don’t. (Can’t see the video, click here.)

Powder Days

Posted on 11. Feb, 2008 by Jay OHare in Differentiation, Real Estate, Steamboat Springs

The good stuff isn’t on the main trails. It’s hidden away in tough places to get to. On a powder day we seek the edges. We try to stay away from where everyone else is. We avoid the tourist areas. As locals we understand and appreciate this. I think this same thought process applies in [...]

Video of the Week – How to Design a Newspaper Ad

Posted on 26. Jan, 2008 by Jay OHare in Differentiation, Marketing, Video of the Week

The Microsoft iPod (2min 54sec) If you want to make your ads stand out often simpler is better. We see so many Real Estate ads that are cramped, hard to read, and miss the mark in conveying a message. Next time you’re creating an ad, keep this video in mind. In today’s txt-message world, less [...]