The Future of Real Estate Marketing Conference
Posted on 21. Feb, 2010 by Jay OHare in Create Value, Marketing

I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning. To say thanks for reading my blog I’m opening up the first 15 seats to you now (there’s only 60 seats). All the details are [...]
Tap Out
Posted on 29. Oct, 2008 by Jay OHare in Create Value, Real Estate

It’s no secret that Steamboat isn’t immune from the economic & real estate downturn. Steamboat is not the real estate utopia many brokers were raving about 16 months ago and a bunch of brokers are wondering where the next sale will come from. There’s still tons of value in Steamboat. The value of Steamboat …
Video of The Week – Trulia on your iPhone
Posted on 25. Aug, 2008 by Jay OHare in Create Value, Marketing, Real Estate, Video of the Week
Trulia on your iPhone Originally uploaded by trulia Here it is. Location aware real estate search in your pocket, on the go. One more tool that empowers buyers. More info here: www.trulia.com/mobile
“I Love Money”
Posted on 03. Jun, 2008 by Jay OHare in Create Value, Real Estate, audio
Here’s a little clip from the no BS financial guru Larry Winget that really sums things up. Click the green button to play: There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & potential buyers. Provide value first, do what you say & [...]
Podcast: Play in new window | Download (579.1KB)
Memorable
Posted on 02. Apr, 2008 by Jay OHare in Create Value, Experience, Marketing, Real Estate, Steamboat Springs
I mostly remember either the stuff that was really exceptional or the stuff that was really bad. I remember stuff like Dan from back in 1988, the exceptional Nordstrom sales guy, who mailed me birthday cards. I remember the awful boat rental shop in Lake Powell called “Do Powell” from back in 2003. However, I [...]
Love My Kids
Posted on 12. Mar, 2008 by Jay OHare in Create Value, Experience
I had a family dinner at Rex’s recently and because we have a daughter a key factor in our decision to eat at Rex’s was the fact that they have cool little coloring kits for kids. Princess kits for girls & train kits for boys (I think – we only have a girl). (Not my [...]
You Deserve More Money
Posted on 13. Feb, 2008 by Jay OHare in Create Value, Money, Real Estate, Steamboat Springs

Just had breakfast with yet another broker complaining about yet another split adjustment by yet another managing broker who refuses to see the light. Desk fees, time in grade, tiered splits, volume splits – the circus goes on & on. Here is what I see over & over again. I see brokers using their cell [...]
Video Of the Week – The Biggest Underserved Markets
Posted on 08. Feb, 2008 by Jay OHare in Create Value, Marketing, Steamboat Springs, Video of the Week
I love Tom Peters! Here’s a 4 minute video about 2 markets he claims are underserved – women & old people Check it out: (Click here if you can’t see the video) If you like the video, here’s a few books I’d recommend by Tom: Re-imagine! The Professional Service Firm50 (Reinventing Work): Fifty Ways to [...]
Opportunity
Posted on 08. Feb, 2008 by Jay OHare in Create Value, Real Estate, Steamboat Springs
I meet with & talk to brokers just about all day and I see tremendous opportunity for a few brokers. A few brokers who commit to radically changing their game because they realize that A. They’re not in the Real Estate business. B. The market/their clients have more choice …
Who Owns Silver Spur?
Posted on 09. Jan, 2008 by Jay OHare in Create Value, Differentiation

Who has decided to provide value to the home owners of Silver Spur without expecting anything in return? Who has spent time getting to know each family in Silver Spur? Who has created a newsletter specifically tailored to the community of Silver Spur? Who has created an online presence highlighting the neighborhood of Silver Spur? [...]
Working with Jay was great and his ideas are terrific. The finished marketing product was even more beautiful than I had expected and is one of the nicest advertising tools I have ever had the pleasure to be associated with.”
Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO.