“In this economy?”

Posted on 28. Jan, 2010 by Jay OHare in Competition, Popular

“In this economy?” It’s a phrase I’m hearing over & over again. People and organizations are using this phrase as a blanket statement to say “no,” “stop,” “we can’t.” This phrase has become the catchall to stop the very thing that just might get them out of “this economy.”
I don’t buy it. It’s as [...]

Reality

Posted on 09. Jul, 2008 by Jay OHare in Competition, Differentiation, Real Estate, Steamboat Springs

Click to zoom

Click to zoom

From a project we’re working on. You are not alone.

Are You Spending What Your Competition is Spending?

Posted on 02. Oct, 2007 by Jay OHare in Competition, Info

redfinlogo.jpg

Guy Kawasaki has a very interesting post on his blog regarding start-up spending costs.

The CEO of Redfin, an online real estate company has opened up his books with a detailed expose of their operating expenses.

Yes, their model is different than the typical real estate shop where everyone is an independent contractor paying a vig to [...]

Rock, Paper, Scissors

Posted on 14. Sep, 2007 by Jay OHare in Competition, Differentiation, Marketing

Steamboat was recently home to a regional Rock, Paper, Scissors tournament. Who knew there was such a thing? The nature of the game got me thinking about real estate companies. In Rock, Paper, Scissors is there really any strategy in picking one “device” over another? Not really. Often we end up picking a device for [...]

20 Things Your Competition Wants You To Do

Posted on 08. Jun, 2007 by Jay OHare in Competition, Create Value

Ignore your website. Don’t update it, keep it stale – 2002 was a good year.
Keep doing the same old thing. Innovative thinking is overrated
Focus on stationary and what kind of car you drive instead of adding value to clients.
Follow up when you feel like it.
Put off learning something new till tomorrow.
Forget about reinvesting in your [...]

Welcome to the Steamboat 400

Posted on 24. May, 2007 by Jay OHare in Competition, Differentiation

Now that the number of licensed brokers in this market has crossed 400, here’s 2 slides about perspective from a presentation I gave a few days ago.

I suspect that most of the newcomers have a very different picture in their head.

60 Minutes Expose

Posted on 19. May, 2007 by Jay OHare in Competition, Create Value

60 Minutes did a great job promoting Redfin last Sunday night and didn’t do much for your business. It was almost a Redfin commercial which is why, I suppose, Redfin has the piece posted on their site. If you missed the piece, you can watch it here.

The takeaway is that other companies are coming into [...]

Mickey & Goofy Are Different

Posted on 30. Apr, 2007 by Jay OHare in Competition, Experience

After spending four nights at the Hyatt near Disneyland in Anaheim California, two very different hotel guests became apparent; families & business travelers. These two segments have no overlap, completely different needs and different expectations. Yet we didn’t feel like a family trapped in a business traveler’s hotel and the business travelers’ needs were met [...]

What’s The Right “Formula?”

Posted on 11. Apr, 2007 by Jay OHare in Competition, Create Value

In 1980, the Pittsburgh Steelers won the Superbowl with offensive linemen whose average weight was 252lbs.
The 2007 Superbowl winners, the Indianapolis Colts, had offensive linemen weighing in at 306lbs on average.

In the 1968 Presidential Election the average sound bite was 43 seconds.
In 2000 it was 9 seconds.

20 years ago you could run a 30-second television [...]

Every Broker Should Watch This – Redfin CEO Interview

Posted on 30. Mar, 2007 by Jay OHare in Competition, Tech

In the mid-90’s when Dell announced they were going to use the web as their primary channel for sales, other computer makers for the most part ignored it. Around the same time I remember meeting with a prominent full-service investment brokerage, regarding their internet strategy, who completely discounted the internet as a viable [...]