Altera Performance Group » audio http://www.alteragroup.net Real Estate Marketing & Technology Thu, 02 Sep 2010 20:53:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Podcast about real estate technology & marketing. Jay O'Hare no Jay O'Hare johare@alteragroup.net johare@alteragroup.net (Jay O'Hare) Altera Performance Group Altera Performance Group Altera Performance Group » audio http://www.alteragroup.net/wp-content/uploads/powerpress/AlteraPodcastLogo.png http://www.alteragroup.net/category/blog/audio/ Online Marketing for Real Estate – Interview with Paul Reinarz of Rezora http://www.alteragroup.net/2009/12/01/online-marketing-for-real-estate-interview-with-paul-reinarz-of-rezora/ http://www.alteragroup.net/2009/12/01/online-marketing-for-real-estate-interview-with-paul-reinarz-of-rezora/#comments Tue, 01 Dec 2009 20:50:59 +0000 Jay OHare http://www.alteragroup.net/?p=2404 Paul ReinarzThere are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology. Rezora is just that;  a new online communications tool designed specifically for real estate that allows brokers to easily communicate [...]]]>

Paul Reinarz

Paul Reinarz

There are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology.


Rezora is just that;  a new online communications tool designed specifically for real estate that allows brokers to easily communicate with clients in a way that’s personal & relevant.

Rezora_logoI got to speak with one of the founders of Rezora Paul Reinarz about the new service. Give it a listen.

Questions? Email Paul

(Disclaimer: I have no investment in the company nor any financial relationship with Rezora.)

Get this interview in iTunes:

Press the green button to play:

]]> http://www.alteragroup.net/2009/12/01/online-marketing-for-real-estate-interview-with-paul-reinarz-of-rezora/feed/ 0 email,podcast,Rezora Paul Reinarz,Web 2.0+ technology - - There are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology. There are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology. Rezora is just that;  a new online communications tool designed specifically for real estate that allows brokers to easily communicate with clients in a way that's personal & relevant. (http://www.alteragroup.net/wp-content/uploads/2009/12/Rezora_logo-300x55.gif)I got to speak with one of the founders of Rezora Paul Reinarz about the new service. Give it a listen. Questions? Email Paul (mailto:paul@rezora.com) (Disclaimer: I have no investment in the company nor any financial relationship with Rezora.) Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Press the green button to play: Jay OHare no 25:31 The Challenging Steamboat Market – An Interview with Bruce Carta http://www.alteragroup.net/2008/09/15/brucecarta/ http://www.alteragroup.net/2008/09/15/brucecarta/#comments Mon, 15 Sep 2008 17:40:23 +0000 Jay OHare http://www.steamboatstories.com/?p=206 speakerWith a very challenging market for much of 2008 here’s a bit of perspective from Bruce Carta of Land Title. In this interview longtime Steamboat resident and real estate guru, Bruce Carta, talks about the current market, opportunities and pitfalls. Click the green button to play (24 minutes): Contact Information Bruce Carta Land Title Email:bcarta@ltgc.com [...]]]> speakerWith a very challenging market for much of 2008 here’s a bit of perspective from Bruce Carta of Land Title.

In this interview longtime Steamboat resident and real estate guru, Bruce Carta, talks about the current market, opportunities and pitfalls.

Click the green button to play (24 minutes):

Contact Information

Bruce Carta
Land Title
Email:bcarta@ltgc.com
Phone: 970-870-2822

Click to download the Steamboat Real Estate Market Report for July 2008

Contact Bruce to get the current report.

Got an iPod?

Get this interview in iTunes:

]]> http://www.alteragroup.net/2008/09/15/brucecarta/feed/ 0 With a very challenging market for much of 2008 here's a bit of perspective from Bruce Carta of Land Title. In this interview longtime Steamboat resident and real estate guru, Bruce Carta, talks about the current market, opportunities and pitfalls. (http://www.alteragroup.net/wp-content/uploads/2008/09/speaker.png)With a very challenging market for much of 2008 here's a bit of perspective from Bruce Carta of Land Title. In this interview longtime Steamboat resident and real estate guru, Bruce Carta, talks about the current market, opportunities and pitfalls. Click the green button to play (24 minutes): Contact Information Bruce Carta Land Title Email:bcarta@ltgc.com Phone: 970-870-2822 Click to download the Steamboat Real Estate Market Report for July 2008 (http://www.alteragroup.net/wp-content/uploads/julymaster08xls.zip) Contact Bruce to get the current report. Got an iPod? Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Jay OHare no “I Love Money” http://www.alteragroup.net/2008/06/03/i-love-money/ http://www.alteragroup.net/2008/06/03/i-love-money/#comments Tue, 03 Jun 2008 12:31:32 +0000 Jay OHare http://www.steamboatstories.com/2008/06/03/i-love-money/ Here’s a little clip from the no BS financial guru Larry Winget that really sums things up.

Click the green button to play:

There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & potential buyers.

Provide value first, do what you say & build your brand.

You can find Larry’s books here:


]]> http://www.alteragroup.net/2008/06/03/i-love-money/feed/ 0 Here's a little clip from the no BS financial guru Larry Winget that really sums things up. - Click the green button to play: - There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & pote... Here's a little clip from the no BS financial guru Larry Winget that really sums things up. Click the green button to play: There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & potential buyers. Provide value first, do what you say & build your brand. You can find Larry's books here: Jay OHare no The Steamboat Talent Pool http://www.alteragroup.net/2008/02/21/the-steamboat-talent-pool/ http://www.alteragroup.net/2008/02/21/the-steamboat-talent-pool/#comments Thu, 21 Feb 2008 21:55:14 +0000 Jay OHare http://www.steamboatstories.com/2008/02/21/the-steamboat-talent-pool/ Being a small business owner or the owner of “You Inc.” means that among the many hats we wear, hiring manager is one of them. From time to time we’re called to hire a new employee that will no doubt have a direct impact on the future of our business. Fortunately we have a great [...]]]> Being a small business owner or the owner of “You Inc.” means that among the many hats we wear, hiring manager is one of them. From time to time we’re called to hire a new employee that will no doubt have a direct impact on the future of our business. Fortunately we have a great resource, Karen Goedert, owner of Resort Recruiters here in Steamboat.

In this 20 minute podcast, Karen gives some great advice for small business owners on where to find great talent, how to hire & what they expect.

While you may not be in hiring mode today, you might be someday so be sure to bookmark this page for later.

Click the green button to play:

To get in contact with Karen, visit www.resortrecruiters.com

Got an iPod?

Get this interview in iTunes:

Here are some great PDF resources from Karen regarding employees:

Hire the best people you ever worked with.pdf

How to write better ads.pdf

Hiring your first employee.pdf

]]> http://www.alteragroup.net/2008/02/21/the-steamboat-talent-pool/feed/ 0 Being a small business owner or the owner of "You Inc." means that among the many hats we wear, hiring manager is one of them. From time to time we're called to hire a new employee that will no doubt have a direct impact on the future of our business. Being a small business owner or the owner of "You Inc." means that among the many hats we wear, hiring manager is one of them. From time to time we're called to hire a new employee that will no doubt have a direct impact on the future of our business. Fortunately we have a great resource, Karen Goedert, owner of Resort Recruiters here in Steamboat. In this 20 minute podcast, Karen gives some great advice for small business owners on where to find great talent, how to hire & what they expect. While you may not be in hiring mode today, you might be someday so be sure to bookmark this page for later. Click the green button to play: To get in contact with Karen, visit www.resortrecruiters.com (http://www.resortrecruiters.com/) Got an iPod? Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Here are some great PDF resources from Karen regarding employees: Hire the best people you ever worked with.pdf (http://www.alteragroup.net/wp-content/uploads/hire_the_best_people_you_ever_worked_with.pdf) How to write better ads.pdf (http://www.alteragroup.net/wp-content/uploads/how_to_writebetter_ads.pdf) (http://www.alteragroup.net/wp-content/uploads/how_to_writebetter_ads.pdf)Hiring your first employee.pdf (http://www.alteragroup.net/wp-content/uploads/hiring_your_first_employee.pdf) Jay OHare no Mortgage Trouble – Audio Interview http://www.alteragroup.net/2007/08/16/mortgage-trouble-audio-interview/ http://www.alteragroup.net/2007/08/16/mortgage-trouble-audio-interview/#comments Thu, 16 Aug 2007 23:07:07 +0000 Jay OHare http://steamboatstories.com/2007/08/16/mortgage-trouble-audio-interview/ All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad? Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what’s really going on in the mortgage industry and how you can help your clients who may be in [...]]]> All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad?

Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what’s really going on in the mortgage industry and how you can help your clients who may be in the market.
(20min Interview)

You can reach Ed Albright at 970-871-9802 or on the web at www.columbinemtg.com

Got an iPod?

Get this interview in iTunes:

]]> http://www.alteragroup.net/2007/08/16/mortgage-trouble-audio-interview/feed/ 0 All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad? - Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what's really going on in the mortgag... All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad? Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what's really going on in the mortgage industry and how you can help your clients who may be in the market. (20min Interview) You can reach Ed Albright at 970-871-9802 or on the web at www.columbinemtg.com (http://columbinemtg.com) Got an iPod? Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Jay OHare no Search Marketing For Real Estate – Part 3 of 3 http://www.alteragroup.net/2007/06/06/part-3-of-3-search-marketing-for-real-estate/ http://www.alteragroup.net/2007/06/06/part-3-of-3-search-marketing-for-real-estate/#comments Wed, 06 Jun 2007 21:54:59 +0000 Jay OHare http://steamboatstories.com/2007/06/06/part-3-of-3-search-marketing-for-real-estate/ Audio Interview – Debunking Search Myths In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing. If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview. Click the [...]]]> Audio Interview – Debunking Search Myths

In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.

Click the green button to play:

Got an iPod?

Get this interview in iTunes:

]]> http://www.alteragroup.net/2007/06/06/part-3-of-3-search-marketing-for-real-estate/feed/ 0 Audio Interview - Debunking Search Myths - In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing. - If you’re just starting to use search engines in your marketing or you’ve been at it fo... Audio Interview - Debunking Search Myths(http://www.alteragroup.net/wp-content/uploads/BlogPics/google-yahoo-msn-logos.gif) In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing. If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview. Click the green button to play: Got an iPod? Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Jay OHare no 12:01 Search Marketing For Real Estate – Part 2 of 3 http://www.alteragroup.net/2007/06/06/part-2-of-3-search-marketing-for-real-estate/ http://www.alteragroup.net/2007/06/06/part-2-of-3-search-marketing-for-real-estate/#comments Wed, 06 Jun 2007 21:51:40 +0000 Jay OHare http://steamboatstories.com/2007/06/06/part-2-of-3-search-marketing-for-real-estate/ Audio Interview – Banner Ads and Paid Search Comparison In this second part of my interview with Les, we discuss the differences between banner ads and paid search. If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview. [...]]]> Audio Interview – Banner Ads and Paid Search Comparison
In this second part of my interview with Les, we discuss the differences between banner ads and paid search.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.


Got an iPod?

Get this interview in iTunes:

Click the green button to play:

]]> http://www.alteragroup.net/2007/06/06/part-2-of-3-search-marketing-for-real-estate/feed/ 0 Audio Interview - Banner Ads and Paid Search Comparison In this second part of my interview with Les, we discuss the differences between banner ads and paid search. - If you’re just starting to use search engines in your marketing or you’ve been at it... Audio Interview - Banner Ads and Paid Search Comparison(http://www.alteragroup.net/wp-content/uploads/BlogPics/google-yahoo-msn-logos.gif) In this second part of my interview with Les, we discuss the differences between banner ads and paid search. If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview. Got an iPod? Get this interview in iTunes: (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Click the green button to play: Jay OHare no 7:54 Search Marketing For Real Estate Part 1 of 3 http://www.alteragroup.net/2007/06/06/part-1-of-3-search-marketing-for-real-estate-audio-interview/ http://www.alteragroup.net/2007/06/06/part-1-of-3-search-marketing-for-real-estate-audio-interview/#comments Wed, 06 Jun 2007 21:47:09 +0000 Jay OHare http://steamboatstories.com/2007/06/06/part-1-of-3-search-marketing-for-real-estate-audio-interview/ Audio Interview – Oveview of Paid Search vs Organic Search Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why [...]]]> Audio Interview – Oveview of Paid Search vs Organic Search

Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why you need both for a successful search campaign.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.


Got an iPod??

Get this interview with iTunes

]]> http://www.alteragroup.net/2007/06/06/part-1-of-3-search-marketing-for-real-estate-audio-interview/feed/ 0 Audio Interview - Oveview of Paid Search vs Organic Search - Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Audio Interview - Oveview of Paid Search vs Organic Search(http://www.alteragroup.net/wp-content/uploads/BlogPics/google-yahoo-msn-logos.gif) Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why you need both for a successful search campaign. If you're just starting to use search engines in your marketing or you've been at it for years, you'll find a lot of help in this interview. Got an iPod?? Get this interview with iTunes (http://www.alteragroup.net/wp-content/uploads/BlogPics/iTunes_logo.jpg) Jay OHare no 8:19