Sometimes Ya Gotta See It To Believe It
Posted on 02. Sep, 2010 by Jay OHare in Marketing
For most people, real estate transactions are extremely complex. The number of variables in a transaction are staggering and one of the values a real estate professional can provide is in simplifying the important data. Visual literacy, the notion of educating through images, can increase the confidence and decision-making ability of a client resulting in [...]
Your Brain at Work – Video
Posted on 14. Jul, 2010 by Jay OHare in Video of the Week
After reading 17 books so far this year “Your Brain at Work” by Dr. David Rock has been the most impactful. I discovered the book thru this video of the author giving a talk/presentation at Google. This is a terrific presentation that’s helpful in understanding why people act the way they do at work and the underlying motivations to those actions. After watching the video I immediately bought the book.
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Real Estate Photography Class (Free)
Posted on 23. Jun, 2010 by Jay OHare in Photography
In December I hosted a real estate photography class/presentation for Colorado Group. I received great feedback and there was strong interest in an on-site class so brokers could learn the photography techniques in a hands-on environment. Well, now that we finally have great weather I’m announcing a FREE real estate photography class. The focus of [...]
SteamboatPics.com – a New Site
Posted on 04. May, 2010 by Jay OHare in Blog, Info, Photography
For the longest time I’ve wanted to create a space for my photos that I own & control. Online services like Flickr are great for some things like reaching other photographers but they don’t offer the level of presentation & extensibility of a full website site. So today I’m opening up SteamboatPics.com, a more formal [...]
5 Tools for the 21st Century Real Estate Pro
Posted on 26. Mar, 2010 by Jay OHare in Getting Things Done, Tech
Over just the past few years, the growth in productivity, management & communication tools has been amazing. Sometimes (often) it seems a bit too much. Here’s a short collection of tools I use extensively that will help you do your job better & make your life easier while adding value to your clients. All …
Video of the Week – Gary Vaynerchuk
Posted on 13. Mar, 2010 by Jay OHare in Blog, Popular, Video of the Week
I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.
The Future of Real Estate Marketing Conference
Posted on 21. Feb, 2010 by Jay OHare in Create Value, Marketing
I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning. To say thanks for reading my blog I’m opening up the first 15 seats to you now (there’s only 60 seats). All the details are [...]
New Twitter Resource in the Labs
Posted on 08. Feb, 2010 by Jay OHare in Marketing
I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content. One of the most interesting aspects of Twitter is live search. Through the [...]
“In this economy?”
Posted on 28. Jan, 2010 by Jay OHare in Competition, Popular
“In this economy?” It’s a phrase I’m hearing over & over again. People and organizations are using this phrase as a blanket statement to say “no,” “stop,” “we can’t.” This phrase has become the catchall to stop the very thing that just might get them out of “this economy.” I don’t buy it. It’s as [...]
Video of the Week – Ira Glass on “Good Taste”
Posted on 26. Jan, 2010 by Jay OHare in Video of the Week
There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.
What Our Clients Say
“
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
~ Kerry Shea
Resort Ventures West
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”~ Kerry Shea
Resort Ventures West
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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