The work we do increases our client’s business and gives them an advantage. We enable our clients and their properties to stand out in a crowded market, connect with potential buyers earlier in the process and more clearly communicate the value of a property.
Here’s a small sample of some recent projects.
Real Estate Marketing Conference to Get an Edge
Conference Site
This conference was about moving your business forward through new approaches & opportunities. With so many properties and so few buyers, marketing has become the centerpiece of any successful real estate business. At the same time, the face of marketing has changed.
The “bullhorn” & “how many people can we reach” approach to marketing costs more & is less effective. It’s time to consider new opportunities to connect buyers & sellers and do it earlier & more effectively.
4 HOURS, 4 SPEAKERS, PLUS a video by Gary Vaynerchuk!
- + Search Marketing for Real Estate
- + Emerging Technologies for Real Estate
- + The Changing Face of Real Estate Marketing
- + Social Tools & Real Estate
See the conference site at www.SteamboatEdge.com
Conference Video:
Wildflower Meadows
Marketing project for a $20,000,000 estate
Steamboat Wildflower
Wildflower Meadows is arguably one of the most unique properties in all of Colorado. This isn’t just a home, this is an entire ecosystem of ponds, lakes, streams, wildlife and a number of dwellings all within 155 acres right in the middle of the Yampa valley.
To market this property we leveraged a number of tools to give a potential buyer the context needed to extract $20 million of value. This started with an extensive aerial photo shoot followed by a campaign of photography session on site. To reduce costs we used HDR photography which saved up to 2/3 the cost of traditional photography while at the same time produced stunning photos.
We designed a web presence, complete with branding and an approach that displays the true value of the property.
See the project site at www.SteamboatWildflower.com
Click a photo to zoom
WeLoveSteamboat.com
Marketing through Crowdsourcing
WeLoveSteamboat.com
We think Steamboat is the greatest place on earth. We worked with Resort Ventures West to develop WeLoveSteamboat.com as a marketing channel for their development Wildhorse Meadows The social site was created to let those who
love this place to tell the world through stories, videos & photos. This is a true use of social tools to connect people who love Steamboat and to spread the word about why this is a wonderful place.
The site features social profiles, posting & sharing of content as well as
features to leverage the content off site.
Visit www.WeLoveSteamboat.com for more.
Ignite The Boat
Connecting Smart People
Ignite
It turns out Steamboat Springs is home to some really interesting entrepreneurs, technologists, location neutral business owners and people with a passion for technology. Until now there was little or no opportunity for these people to connect, socialize and grow their network of connections with similar interests. So, along with Chad James, Jens Owen, & Noreen Moore we started Ignite the Boat, a group dedicated to physically & virtually connecting those with an interest & passion for technology and forward thinking.
Visit www.IgniteTheBoat.com for more.
Ignite Vibe Video
Steamboat Elevated
Online marketing project for some of the best built homes in Steamboat Springs
SteamboatElevated.com
Habitat Construction builds some of the finest homes on the planet. Like many real estate companies, the real estate collapse left them with three incredible properties and too few buyers. We developed an approach that involved targeting online buyers of high end properties through a comprehensive pay-per-click search engine marketing campaign.
The project included an online showcase website for all three projects at www.steamboatelevated.com
Click a photo to zoom:
Steamboat Sanctuary
Multi-Media marketing project
SteamboatSanctuary
To differentiate this property in the crowded $2.5 to $3.5 million dollar market, we broke the mold with this project. We used video to help tell the story of this property. And who better to tell the story than Winter Olympian, NBC sports commentator and owner of the property, Park Smalley.
We created six short 45 to 90 second videos to showcase different aspects of the home. We included stunning HDR photography and custom website design to create a powerful multi-media marketing asset.
Project Videos
Saddle Mountain Ranch
Marketing project for a conceptual real estate development
Saddle Mtn.
Saddle Mountain Ranch is a conceptual development west of Steamboat Springs. The owner hired us to create a compelling story to present to potential investors. We photographed the property through numerous photo shoots in all seasons, including aerial photography.
The result was a one-of-a-kind, high-end hardcover book that gave great context to potential investors.
Click on a photo to zoom:
Steamboat Ride for Yellow
Making a Difference Globally and Locally
Ride4Yellow.com
Who hasn’t been affected by cancer in some way? Several Steamboat business owners & community leaders have formed an organization to put on an epic mountain biking event in August 2010 to raise money for the Lance Armstrong Foundation and the local cancer services for Steamboat Springs.
See www.Ride4Yellow.com for more.
Ride 4 yellow Overview Video
Trailhead Lodge Photography
Photography Marketing Project
Trailhead Lodge
Trailhead Lodge is the heart of Wildhorse Meadows; an integrated, practical, architecturally rich, resort community with a mix of housing types that reflect the real Steamboat Springs. The goal of this project was to capture the architecture and richness of the building and living spaces. By using a combination of new photography techniques, the photograph’s capture not only the unique architectural style but also the richness of the materials that make up the property.
Click a photo to Zoom:
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