New Twitter Resource in the Labs
Posted on 08. Feb, 2010 by Jay OHare in Marketing
I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content.
One of the most interesting aspects of Twitter is live search. Through the use of live search we can, for the first time, “listen in” on public conversations. It’s that ability to listen to what’s being discussed on just about any topic that makes Twitter such a powerful medium. We can search for just about any keyword and get instant results of what’s being said right now.
So I set up a page that gives you real-time, auto-refreshing search results of Twitter real estate terms. The default results are from the phrase “real estate” and with a click of a link you can narrow the results to Colorado & Steamboat real estate. Plus I added a search box to view the results for any term you like.
What do you think? Is Twitter being used in an effective way to engage people? If you were in the market would this be a helpful medium?
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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