Video of the Week – Ira Glass on “Good Taste”
Posted on 26. Jan, 2010 by Jay OHare in Video of the Week
There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.
But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in really poor marketing materials.
In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.
Being self-critical is key to getting better.
What Our Clients Say
Altera Performance Group has greatly enhanced my listing presentations since I started using their services. They are very professional to work with and I have recommend their services to many other brokers.”~ Tim Aigner
Colorado Group Realty
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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