Video of the Week – The Future of Marketing
Posted on 25. May, 2009 by Jay OHare in Marketing, Video, Video of the Week
This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)
At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.
(Click here if you can’t see the video.)
So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.
As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.
Related posts:
- Video of the Week – Your Strings Ad
- Video of the Week – How to Design a Newspaper Ad
- Video of the Week – Have a Drink on Me
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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