Then and Now
Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web
Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 website and the same fundamentally wrong approach to real estate marketing.
Over 85% of home searches START online and these companies clearly don’t care. What an opportunity for those who do.
Click on an image to enlarge.
(If you are reading this in a news reader or email click here to see the large photos)
Steamboat Real Estate
Colorado Group
Old Town Realty
Pam Vanatta
Ken Gold
Buyer’s Agent
Buyer’s Resource
Re-Max
Lisa Olson
Sotheby’s
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Jay has been the perfect fit for me and my business. He’s attentive, terribly bright and he makes work fun! Should you find yourself in the need of such services I give Jay and my highest recommendation possible!”
Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO.