Then and Now
Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web
Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 website and the same fundamentally wrong approach to real estate marketing.
Over 85% of home searches START online and these companies clearly don’t care. What an opportunity for those who do.
Click on an image to enlarge.
(If you are reading this in a news reader or email click here to see the large photos)
Steamboat Real Estate
19 Months Ago
NowColorado Group
19 Months Ago
NowOld Town Realty
19 Months Ago
NowPam Vanatta
19 Months Ago
NowKen Gold
19 Months ago
NowBuyer’s Agent
19 Months Ago
NowBuyer’s Resource
19 months Ago
NowRe-Max
19 Months Ago
NowLisa Olson
19 Months Ago
NowSotheby’s
19 months Ago
Now
What Our Clients Say
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”~ Kerry Shea
Resort Ventures West
Powered by Jay O’Hare
Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
vCard