Then and Now
Posted on 17. Oct, 2008 by Jay OHare in Differentiation, Marketing, Real Estate, Web
Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 website and the same fundamentally wrong approach to real estate marketing.
Over 85% of home searches START online and these companies clearly don’t care. What an opportunity for those who do.
Click on an image to enlarge.
(If you are reading this in a news reader or email click here to see the large photos)
Steamboat Real Estate
Colorado Group
Old Town Realty
Pam Vanatta
Ken Gold
Buyer’s Agent
Buyer’s Resource
Re-Max
Lisa Olson
Sotheby’s

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Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO.