Who Owns Silver Spur?

Posted on 09. Jan, 2008 by Jay OHare in Create Value, Differentiation

• Who has decided to provide value to the home owners of Silver Spur without expecting anything in return?
• Who has spent time getting to know each family in Silver Spur?
• Who has created a newsletter specifically tailored to the community of Silver Spur?
• Who has created an online presence highlighting the neighborhood of Silver Spur?
• Who can convey the true value of Silver Spur in a simple, memorable story?
• Who has become a resource for Silver Spur home owners in the way of home improvement?
• Who has a digital catalogue of Silver Spur pictures, maps & Google Earth files?
• Who gets invited to all the Silver Spur parties?
• Who has an “I Love Silver Spur” bumper sticker on their car?

Neighborhood Ownership

As the vast majority of Steamboat Springs real estate professionals try to eat from the same trough the concept of neighborhood ownership is one to seriously consider. It’s not easy, it won’t happen overnight, over a month or maybe even over a year and it might not be a sexy as other markets. But in an ultra crowded market going to the edges, finding a niche and providing personalized value to a select group can be a very successful approach.

My sense is that Silver Spur homeowners are a tight-knit group who may be as concerned as anyone about property value but are more motivated than most to make it happen. They’re younger, well educated, have families, know their neighbors and see their home as an integral asset in their wealth accumulation strategy. Home improvements, curb appeal improvements, community improvements are all areas where a sharp broker could be providing valuable information to this neighborhood.

Earn It

The home owners of Silver Spur are too smart for a blanket half-hearted attempt to win them over. Simply increasing the volume of noise they’re exposed to through direct mail, etc. will only have the opposite effect. Instead, a slow, sincere approach providing value first without any expectation of a return is what’s needed. If you can earn their respect, they’ll talk about you. If their property values increase in-part because of your added value they’ll talk about you more. Take the success story you’ve earned down the road to Heritage Park, then on to Steamboat 700. Lots of opportunity.

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