Information Video
Posted on 04. Nov, 2007 by Jay OHare in Info, Tech, Video, Web
If You Only Do One Thing Today, Watch This Video
This video speaks to one of the most important aspects of your real estate business – information and the creation & organization of it.
Understanding that consumers are seeking, creating and organizing useful information is key to the future of your business.
How can you enhance their experience? How can you tap into these rich resources? Others are providing tools for your potential customers. What tools are you providing? Try these links on for size:
http://www.terabitz.com/
http://outside.in/Boulder_CO
http://www.streetadvisor.com/
http://www.iggyshouse.com/default.aspx
http://www.yourstreet.com/steamboat-springs-coWith 80+% of real estate customers looking for answers online what do you have of true, current & relevant value to offer them when they come knockin’ on your site? Are they coming to you way downstream because others are helping them make sense of information upstream and you’re not?
Those who get this video & embrace it will have an excellent chance to succeed.
Those who don’t will simply create more opportunity for those who do.
You owe it to yourself to spend a few uninterrupted minutes watching. Then, I’d watch it again.
Note:
This blog post belongs to 4 categories within this blog (Tech, Web, Info & Video). See that Category Cloud over there on the right? The various categories grow in size relative to the amount of content in them. Information here is flexible, movable and relevant.
Why can’t the MLS be that way? After all it’s just data. Why do I have to search using the same tired criteria (#bedrooms, #bathrooms…). Why can’t I search by elements that are important to me – morning sun, rural road, pine trees, XYZ school? There are companies out there now trying to figure this out – Google Trullia, Zillow. It’s a shame the NAR isn’t among them. That ultimately hurts you.
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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