Who’s Looking For You?
Posted on 06. Aug, 2007 by Jay OHare in Experience, Marketing
A relatively new site called Quantcast provides the ability to gather some interesting statistics regarding website demographics. I’m not sure how accurate the data is but I’d expect it to improve overtime. Running a report on www.steamboat.com yields some interesting info:
steamboat.com reaches approximately 13,976 U.S. monthly uniques. The site attracts a over 65, mostly Caucasian, slightly female slanted audience. The site’s visitors’ interests are auto info (Yahoo Autos, Edmunds, Kelley Blue Book), travel (Priceline, TripAdvisor Travel Info, Travelocity, Orbitz) and business & finance (MSN Money).
Here’s a partial report. What I find interesting is that people over 65 are almost 2.25 times more likely than average to visit steamboat.com indicating that demographic has a very keen interest in Steamboat (especially compared to vail.com which is only 1/2 as likely to visit). And yet I can’t find one real estate website catering specifically to that potential client.
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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