You Don’t Get Shit Till You Give Me Money
Posted on 02. Aug, 2007 by Jay OHare in Experience, Marketing
I was walking downtown the other day and came upon this sign on the door of a walk-in retail business:
Let me get this straight. This is a retail business in the middle downtown Steamboat Springs which is one of the few retail districts left where people actually still walk around and it has this sign on the door? What a message to send to “potential” customers.
“Hey!!! We’ll solve your bowel problem if you give us money – otherwise go away.”
So being in the business I’m in, I walked inside to see what could be soooo important. There was a guy behind the counter reading the paper. No greeting, no acknowledgement just ignorance. I walked around a bit unimpressed (obviously a bit biased by the warning on the door). While businesses on the mountain are dying and would pay you to use their restrooms, this business owner has made the genius decision to turn potential business away.
How about this for a solution:
Make the experience inside the store so amazing that I become a customer even if I didn’t intend to. MAKE THE EXPERIENCE AMAZING.
Surprise, delight, entertain, satisfy & cater to me. Provide an experience that I’ll talk about to my friends in a positive way.
I found out later this business is owned by a real estate broker. Blew my mind.
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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