20 Things Your Competition Wants You To Do

Posted on 08. Jun, 2007 by Jay OHare in Competition, Create Value

1. Ignore your website. Don’t update it, keep it stale – 2002 was a good year.
2. Keep doing the same old thing. Innovative thinking is overrated
3. Focus on stationary and what kind of car you drive instead of adding value to clients.
4. Follow up when you feel like it.
5. Put off learning something new till tomorrow.
6. Forget about reinvesting in your business.
7. Keep thinking everything is ok.
8. Continue to use that tired old computer your managing broker gave you.
9. Stay disorganized. You know where everything is.
10. Keep hoping instead of acting. There’s enough to go around.
11. Continue putting off that client satisfaction program.
12. Pick up a remote instead of a book.
13. Continue to rely on the Pilot.
14. Do things that are “good enough.”
15. Focus on today and not worry about tomorrow.
16. Settle.
17. Play another round of golf. (Hey, it’s nice outside!)
18. Ignore your relationships with past clients.
19. Focus your energy where everyone else is focusing their energy.
20. Talk about how great you are.

Funny thing is, your clients, the ones who actually pay you, want just the opposite.

Related posts:

1. Keep the Best, Loose the Rest
2. Lost in Translation