Mickey & Goofy Are Different
Posted on 30. Apr, 2007 by Jay OHare in Competition, Experience
After spending four nights at the Hyatt near Disn
eyland in Anaheim California, two very different hotel guests became apparent; families & business travelers. These two segments have no overlap, completely different needs and different expectations. Yet we didn’t feel like a family trapped in a business traveler’s hotel and the business travelers’ needs were met as well.
The Hyatt provides a great experience for both customer segments because they understand, anticipate and meet the needs of their different customer segments. This applies to real estate as well. Condo buyers, second home buyers, local sellers, investment clients all have different needs and expectations.
Do you “wing it” or do you have a well planned framework for interacting with these different segments? Do you “wing it” or do you constantly evaluate how each segment is changing and what their expectations are? What’s the competition doing to meet their needs?
What Our Clients Say
Altera Performance Group has greatly enhanced my listing presentations since I started using their services. They are very professional to work with and I have recommend their services to many other brokers.”~ Tim Aigner
Colorado Group Realty
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Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO. Jay has fifteen years of experience in the internet world beginning with a tiny start up ISP before consulting for some of the largest companies in the world, including HP, OnStar, FedEx and Service Master. Currently, Jay focuses on helping businesses improve through innovative marketing that adds value to both the company and client relationships.
In addition, his passion for photography has translated into an asset he provides clients as well as editorial publications like DCD Home magazine and local businesses in Steamboat, CO.
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