Mickey & Goofy Are Different

Posted on 30. Apr, 2007 by Jay OHare in Competition, Experience

After spending four nights at the Hyatt near Disneyland in Anaheim California, two very different hotel guests became apparent; families & business travelers. These two segments have no overlap, completely different needs and different expectations. Yet we didn’t feel like a family trapped in a business traveler’s hotel and the business travelers’ needs were met as well.

The Hyatt provides a great experience for both customer segments because they understand, anticipate and meet the needs of their different customer segments. This applies to real estate as well. Condo buyers, second home buyers, local sellers, investment clients all have different needs and expectations.

Do you “wing it” or do you have a well planned framework for interacting with these different segments? Do you “wing it” or do you constantly evaluate how each segment is changing and what their expectations are? What’s the competition doing to meet their needs?

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